Harveys run another successful voucher campaign

19th Dec 2008: Harveys the furniture store (sponsor of ITV’s Coronation Street) have just completed another successful campaign using mobile vouchers. Even in these difficult economic times mobile vouchers are driving footfall and more importantly driving purchases in store.

The campaign ran for a month and was advertised within Harveys’ dedicated sponsor area of Coronation Street’s interactive service (available in Satellite homes via the Red button). Viewers could text in to receive a unique 8-digit code which was then used to redeem against their purchases in store. This is another successful campaign to come out of the relationship between ITV and Eagle Eye Solutions for the use of Mobile Vouchers.