Eagle Eye Solutions pilots first mobile voucher campaign at The Galleria with 8 leading retail outlets using Commidea Terminals

Mobile voucher and couponing technology provider, Eagle Eye Solutions and Commidea, the UK’s leading card payment processing solution provider, announce a new redeemable mobile voucher campaign to be used in a retail environment. It will be piloted in eight stores and processed using Chip & PIN terminals configured with the MiVoucher application. The stores piloting the mobile voucher scheme are all based at The Galleria, a designer outlet centre in Hertfordshire and include Nike, Moss, Calvin Klein and Antler.

Information inviting shoppers to text a number and request a discount voucher for their preferred store will be distributed in The Galleria during October’s half-term holiday. The voucher will be delivered as a text message to their mobile phone - a technology always to hand, rather than a paper alternative being left at home. Staff at participating stores enter the unique code in the mobile voucher into Commidea’s Chip & PIN terminal to verify the transaction and authorise the discount.

The scheme will provide insight into consumer behaviour as each voucher code is fully traceable. Retailers will gain a better understanding of their customers, including whether a particular voucher was used and, if so, when and where it was redeemed. This level of information will allow The Galleria and its retailers to target customers more accurately which will help to improve overall sales.

“This campaign aims to reward existing customers while also encouraging new ones to The Galleria. It is a great opportunity to trial mobile vouchers at the shopping centre before consumers begin to purchase their Christmas shopping,” said Tim Stirling, Centre Director at The Galleria. “If the campaign is successful, we will extend the scheme; we anticipate a keen interest from retailers as they look to boost sales following a difficult year.”

“Coupons have long had their appeal, but it is a real frustration for customers who forget to print out their coupon and bring it along when making a purchase,” said Stephen Rothwell, CEO of Eagle Eye Solutions. “Mobile gift vouchers also provide a convenient and cost effective alternative to the current plastic gift cards which incur a large cost to manufacture and dispatch.”

“Retailers already have a Chip & PIN solution in place to process card payments, so it makes sense to get as much out of your existing technology as possible,” said Ian Rutland, Marketing and Communication Director at Commidea. “Our latest software, Ocius Sentinel, not only supports value-added services such as voucher processing, but it can also reduce the burden and cost of achieving and maintaining the highest levels of security available on the market.”


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Notes to Editors

About Commidea
Commidea is the market leading card payment processing technology provider. The UK company has been established for over 17 years and carries out the secure processing of over 750,000 transactions a day for its network of over 10,000 customers.
Commidea has built a reputation for reliability, innovation and excellence. The company has developed Ocius, a Chip & PIN solution which is pre-certified by the banking community that has set new standards within the industry. Its payment system, Ocius Sentinel, is the first of its kind to offer complete end-to-end encryption enabling fast and secure processing.
Working with a network of business partners throughout the UK, Commidea delivers a managed, PCI DSS compliant, multi-channel payment system to all sizes of business. Commidea’s customers range from large high street retail names to small independents, award winning e-commerce sites and the country’s leading mail order companies. Commidea also supports many of the country’s leading specialist distributors and system integrators.
www.commidea.com

About Eagle Eye Solutions
Eagle Eye Solutions was established in 2003 to take advantage of the new commercial opportunities presented by the saturation of mobile telephones both in the UK and globally.
Working with the likes of IBM and MasterCard, Eagle Eye Solutions skill in designing, developing and implementing mobile based, retail marketing solutions for both B2B and B2C audiences has helped it to become one of the leading suppliers of in the field of mobile vouchers technology.

For more details contact:
Steve Rothwell on 01483 549848

www.eagleeyesolutions.co.uk